Preventing Diabetes and Hypertension Through Mobile Technology


SCROLL DOWN

Preventing Diabetes and Hypertension Through Mobile Technology


What We Do


empower patients to activate their health

SCROLL DOWN

What We Do


empower patients to activate their health

Help users EASILY track their health behaviors

 

and connect 

 

 how those behaviors impact THEIR OWN BIOMETRIC DATa

How We Do It


public health.  medicine.  behavior design.  evidence

SCROLL DOWN

How We Do It


public health.  medicine.  behavior design.  evidence

PUBLIC HEALTH MEETS MEDICINE 
THE INTEGRATION OF THESE TWO INDUSTRIES IS HAPPENING NOW MORE THAN EVER. PREVENTION HAS ALWAYS BEEN THE KEYSTONE OF PUBLIC HEALTH. OUR TEAM INHERENTLY INTEGRATES THIS THINKING AND PROVIDES VALUE TO BRINGING THE TWO TOGETHER.

Behavior Design
We leverage our expertise in health behavior change to better understand how we can implement components of our program that help users make the best possible health improvements.

USING EVIDENCE 

  • CURRENT MEDICAL EVIDENCE ON DIABETES AND HYPERTENSION PREVENTION PROGRAMS drives OUR PRODUCT.

  • BEHAVIOR CHANGE SCIENTISTS AND MOBILE TECHNOLOGY RESEARCHERS INFORMS OUR PRODUCT DEVELOPMENT.

  • WE STRIVE TO CONSISTENTLY COLLECT SCIENTIFICALLY SOUND EVIDENCE ON THE USE OF OUR PRODUCT IN A VARIETY OF SETTINGS TO DEMONSTRATE SIGNIFICANT HEALTH OUTCOME IMPROVEMENTS.

Special Populations


Our insight. Your patients.

SCROLL DOWN

Special Populations


Our insight. Your patients.


We envision a future where health disparities are no longer an issue and all types of populations have access to health information and are inspired and empowered to take control of their own health.  


Underserved Rural. low-income. health-illiterate.

Our team has been working with underserved populations for decades. We’ve done more than just hang out with people living in poverty or in rural areas with limited access to healthcare. We’ve served these patients time and again, both in a patient-provider relationship and as administrator of the services they received. Brandi Harless, co-founder, from her own personal interest, has studied, worked with and lived alongside people living in poverty for over 10 years. At Personal Medicine Plus, we use our deep insights into the daily lives of our target audience to create a product they will adopt. 

Children 

Dr. Natalie Hodge, co-founder, is a board certified Pediatrician and has been serving children for over 20 years in St. Louis and Paducah, Ky. She's been fighting the early onset of chronic illness her entire career.  At Personal Medicine Plus, we use our deep insights into the daily lives of children to create a product they will use and love.  

Who We Are


the power team

SCROLL DOWN

Who We Are


the power team

Brandi Harless, MPH, Co-founder/CEO (Left)

Brandi is a Public Health Professional, former Director of free health clinic in western Kentucky, former Innovation Director at an entrepreneurial development organization, and has a deep understanding of social and health issues facing those in poverty and rural areas. She has the knowledge and training in the startup process and is combining her understanding of public health and behavior change with business strategy. Brandi is a graduate of Vanderbilt and Boston Universities. 

Jay Campbell, Co-founder/Chief Technology Officer  (Center)

Jay is a serial mobile tech entrepreneur with successful exits, iPhone and iPad app developer and instructor. He has direct and extensive experience working on both the server side, and the customer facing side of apps, from database administration to web service integration to implementation of user interface on iPhone and iPad. His specialties include iOS, Cocoa, Core Data, Linux Sysadmin.

Natalie Hodge MD FAAP, Co-founder/Chief Medical Officer (Right)

Dr. Hodge has been a Practicing Pediatrician Physician for over 10 years, is the Mom of type 1 diabetic child, and experienced in working with adults with chronic illnesses in rural western Kentucky. Her time serving children and working in rural areas has given her insight into the difficulties of behavior change and the importance of maintaining a simple strategy to improve health and help patients make slow steady behavior changes. She has also served on physician advisor boards of major health startups like Doximity and Healthtap.  Dr. Hodge is a graduate of Murray State, University of Kentucky and Washington University.